There are several things to consider when taking your products or services to market. Consumers' live in a fast paced world and are just a click away from instant gratification. And businesses are only a click away from their competition, forcing them to work harder to get and keep consumers' attention. We understand how to attract and to appeal to the customers you're seeking to meet your objectives.
Our mixed media planning begins with client goals, target audience segments, and the most relevant channels where these customers spend their time. We place engaging offers and messaging in front of these segments and analyze results to further optimize media spends.
Customer analysis is a critical piece of a company's marketing plan, as it identifies target customers, ascertains the needs of these customers, and then specifies how the product or services satisfies these needs.
Our incredible team of writers, designers, photographers, videographers, voice over talent, and creative strategists work together to build engaging and relevant content using each channel's best practices to deliver improved results.
Your brand is the look, vibe, voice, attitude, and personality your company projects to the world and, more importantly, to your customers. It sets expectations, gives trust, and sets out the welcome mat for communication and commerce. All copy and design should maintain this brand identity and be consistent with all customer messaging and touch points.
Individuals vary with what motivates them. Some are inspired by discounts, some by loyalty programs, and others with cause marketing programs. We work with our clients to understand individual customer motivations
We’re here to help you automate your essential marketing programs, so you can increase performance, lower costs, and boost sales – all while creating self-running campaigns that deliver targeted, personalized messages at scale.
Personalizing offers and messaging just makes good business sense. When customers receive tailored offers of interest, they’re much more likely to purchase. If they’re happy with the service they get and the communications they receive, they’re more likely to stick with you for the long term, over your competitors. Customer retention is critical for the health of your brand.
Omni channel marketing strategies seamlessly integrates all available channels to best serve your customers' shopping habits and needs. Each customer's action in one channel determines the messaging, offer, and channel of all follow up communications.This approach, along with leveraging third party data for true personalization, creates a unique brand experience for each individual.
Our media planning is driven by two considerations – does your advertising message effectively reach your target audience(s) and does it drive engagement? Whether those opportunities lie in traditional channels (TV, radio, print, direct mail, OOH) digital (SEM, social, programmatic, video, email), or a likely combination of each, our subject matter experts will develop the right media mix to support an on-point communication strategy. Once the plan is in-market we never stop looking for areas to improve, taking a continuous test-and-learn approach to media management, and regularly optimizing across channels to support ROI. Our team will make you look like a rock star. Let’s jam!
A Digital Asset Management (DAM) is a must for all organizations. It not only keeps your creative assets organized and available on the click, it also eliminates the search time and cost of lost or misplaced work, streamlines distribution, reduces workflow redundancies, lowers stress, and greatly improves the production of resources. Our DAM set-up allows users to search for assets using keywords and reformats and sizes assets for various needs and placements. It’s about DAM time. Get in touch with us today.
Building and maintaining productive long term customer relations is the backbone of your marketing success. Installing a best-in-class omni-channel strategy, including customer preferences and personalization, into a world class CRM software solution, is the difference between mediocre and outstanding marketing results. Stop wasting your time and money on tired spray-and-pray techniques, because your customers expect better of you. You deserve the best CRM solution, and your customers deserve the best of you. We’re here when you’re ready.
A demand-side platform (DSP) software that is integrated WheelBASE. It allows for targeted media buys to targeted audience segments for mobile, search, and video ads from a marketplace on which publishers list advertising inventory. DSPs allow for the management of advertising across many real-time bidding networks, as opposed to just one. Together with supply-side platforms, DSPs enable programmatic advertising.
It’s super important to connect each channels’ performance, as well as the aggregate, directly to marketing objective(s). Our deep analysis and understanding of how the media is impacting objectives informs the strategic and design teams of needed optimization and enhancements. Understanding the target audience(s), media platforms, and delivery timing to most effectively engage consumers with your offer, is vital. Our team is passionate about increasing your ROI. You should be too.
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